SEASONAL MULTI-CHANNEL CAMPAIGNS: EMAIL, WEB, SOCIAL, PAID MEDIA; IN-STORE SIGNAGE; PHOTO DIRECTION

 

Sierra is an online and brick-and-mortar retailer operated by the TJX Companies. Sierra sells gear for the outside, fitness apparel, casual apparel, footwear and home decor. I created the visual identity for the brand and led the design of the website, seasonal multi-channel campaigns, in-store marketing assets, and paid media.