THE CALL OF FALL was Sierra’s Fall 2025 campaign across web, email, store, and paid media. It captured the feeling of cozy flannel, the sound of leaves in the breeze, and the warmth of that first mosquito‑free bonfire. Through copy and photography highlighting fun activities and familiar textures, the campaign tapped into the spirit of autumn. Eye‑catching imagery spotlighted high‑quality products, inspiring customers to elevate their fall experiences with brands they love.