I like giving teams clear direction and the space to bring their own strengths to the work. Photo shoots are a good example. I set the tone, define what we need to communicate, and make sure every choice supports the larger strategy. From there, I work closely with photographers, stylists, and producers to keep the shoot focused, collaborative, and visually consistent. My goal is always the same: make sure the final images feel on‑brand and connected to the story we’re trying to tell.